Ko ngā waitohu nui e whā o te mākete pahikara o Amerika e whakahaerehia ana e ngā waitohu nui e whā, e kīia nei e au ko ngā waitohu matua e whā: Trek, Specialized, Giant me Cannondale, i runga i te rahi. I te katoa, ka puta ēnei waitohu i roto i te neke atu i te haurua o ngā toa pahikara i te Hononga o Amerika, ā, ko rātou pea te hunga e hoko ana i ngā pahikara hou i te motu.
E ai ki taku kōrero i mua ake nei, ko te wero nui rawa atu mō ia mema o Quadrumvirate ko te wehewehe i a rātou anō i ngā mema e toru. I roto i ngā wāhanga pakeke pērā i ngā pahikara, ka āta haere ngā whanaketanga hangarau, ā, koia nei te whāinga matua o te wehewehe i ngā toa hokohoko. (Tirohia te tuhipoka: He toa pahikara "tūturu" rānei te toa a te kaihoko?)
Engari ki te mea he tika ngā kaihoko pahikara motuhake, he motuhake rātou. I roto i te pakanga mō te mana whakahaere waitohu i roto i te toa, ko te huarahi anake e taea ai e ngā kaiwhakarato te whakahaere i ā rātou taonga hua, te whakaaturanga, me ngā hoko ko te whakapakari i tō rātou mana whakahaere i te taiao hokohoko tonu.
I ngā tau 2000, i hua ake ai te whanaketanga o ngā toa ariā, he wāhi hokohoko i whakatapua ki tētahi waitohu kotahi. Hei utu mō te wāhi papa me te whakahaere i ngā mea pēnei i ngā whakaaturanga, ngā tohu me ngā taputapu, ka whakaratohia e ngā kaiwhakarato he tautoko pūtea me te urunga atu ki ngā rauemi hokohoko ā-roto ki ngā kaihokohoko.
Mai i waenganui o te tekau tau atu i 2000, kua uru atu a Trek, Specialized, me Giant ki te umanga hokohoko i te United States me te ao. Engari mai i te tau 2015 pea, i te mea kua tata te whakatupuranga o ngā kaihokohoko i puta mai i te wā o te pikinga o te pahikara me te pahikara maunga ki tō rātou tau reti, ko Trek te hunga tino kaha ki te whai mana.
He mea whakamīharo, he rerekē ngā rautaki a ia mema o Quadrumvirate i roto i te kēmu hoko taonga. I whakapā atu ahau ki ngā kaiwhakahaere o ngā kaitākaro matua e whā mō ngā kōrero me ngā tātaritanga.
"I roto i te hokohoko, e whakapono ana mātou he pakihi tino pai te whai i tētahi heke mai kanapa. Kua roa mātou e whakapau kaha ana ki te haumi ki te angitu o ā mātou kaihokohoko, ā, nā ō mātou wheako hokohoko i āwhina i a mātou ki te whakawhānui me te whakapai ake i ēnei mahi."
He whaikōrero tēnei nā Eric Bjorling, te Kaiwhakahaere Hokohoko Waitohu me te Hononga ā-Iwi i Trek. Ki a Trek, ko te toa pahikara a te kamupene he wāhanga noa iho o tētahi rautaki whānui kia angitu ai te hokohoko whānui.
I kōrero ahau ki a Roger Ray Bird, te kaiwhakahaere o te toa hokohoko me te toa ariā a Trek mai i te mutunga o te tau 2004 ki te 2015, mō tēnei take.
"E kore mātou e hanga i te whatunga toa hokohoko katoa a te kamupene pēnei i tā mātou e mahi nei i nāianei," tana kī mai ki ahau.
I haere tonu a Bird, "I kī tonu a John Burke e hiahia ana mātou ki ngā kaihokohoko motuhake, kaua ki a mātou, hei whakahaere toa i roto i ā rātou mākete nā te mea he pai ake tā rātou mahi i a mātou. (Engari i muri mai) ka tahuri ia ki te whakahaere katoa i a ia anō nā te mea i hiahia ia ki tētahi wheako waitohu pumau, wheako kiritaki, wheako hua, me te whānuitanga o ngā hua e wātea ana ki ngā kaihoko i roto i ngā toa rerekē."
Ko te whakatau kāore e taea te karo ko Trek te kaiwhakahaere o te mekameka pahikara nui rawa atu i te Hononga o Amerika, ki te mea ehara i te mekameka nui rawa atu i roto i te hītori o te umanga.
E kōrero ana mō ngā toa rerekē, e hia ngā toa kei Trek i tēnei wā? I pātai atu ahau i tēnei pātai ki a Eric Bjorling.
"He rite tonu ki ā mātou hoko me ngā mōhiohio pūtea motuhake," tana kī mai ki ahau mā te īmēra. "Hei kamupene tūmataiti, kāore mātou e tuku i ēnei raraunga ki te marea."
tino tika. Engari e ai ki ngā kairangahau o BRAIN, kua pānuitia e Trek te hoko mai i te 54 ngā wāhi hou o Amerika i runga i te paetukutuku a te kaihokohoko pahikara i roto i te tekau tau kua hipa. I pānuitia anō hoki e ia ētahi atu wāhi e 40, ā, kua eke te tapeke ki te 94 pea ngā toa.
Tāpirihia tēnei ki te pūwāhi rapu kaihoko a Trek. E ai ki ngā raraunga a George Data Services, e 203 ngā wāhi kei roto ko Trek i te ingoa toa. Ka taea e tātou te whakatau tata ko te tapeke o ngā toa Trek kei te kamupene kei waenganui i te 1 me te 200.
Ehara i te mea nui te tau tika, engari ko te whakatau e kore e taea te karo: I tēnei wā, ko Trek te kaiwhakahaere o te mekameka pahikara nui rawa atu i te Hononga o Amerika, ki te kore ko te mekameka nui rawa atu i roto i te hītori o te umanga.
Hei whakautu pea ki ngā hokohoko maha a Trek i ngā toa maha i tata nei (ko ngā mekameka o Goodale (NH) me Bicycle Sports Shop (TX) he kaihokohoko Specialized i mua i te hokonga mai), i tuhituhi a Jesse Porter, te Upoko Hoko me te Whakawhanake Pakihi o Specialized USA, ki a Specialized Distributors1 Ka tukuna puta noa i te motu i te 15 o ngā rā.
Mena kei te whakaaro koe ki te tango, ki te haumi, ki te wehe atu, ki te whakawhiti rānei i te mana whakahaere, kei a mātou ētahi kōwhiringa e hiahia ana koe???? Mai i te pūtea ngaio, te mana whakahaere tika rānei ki te āwhina i te tautuhi i ngā kaipupuri moni ā-rohe, ā-rohe rānei, e hiahia ana mātou kia pumau te hapori e kaha ana koe ki te whakawhanake. Tikina ngā hua me ngā ratonga e tumanakohia ana e rātou me te kore e whakaroa.
I muri mai i te īmēra, i whakaū a Porter kua maha kē ngā toa motuhake. "Neke atu i te 10 tau mātou e whakahaere ana i te umanga hokohoko i te Hononga o Amerika," tana kī mai ki ahau, "tae atu ki ngā toa i Santa Monica me Costa Mesa. Hei tāpiri, he wheako tō mātou ki Boulder me Santa Cruz."
â???? Kei te rapu kaha mātou i ngā whai wāhitanga mākete, ko tētahi o ngā mahi he whakarite kia whiwhi ratonga kore e mutu ngā kaieke me ngā hapori eke e mahi ana mātou. â????â????Jesse Porter, tohunga
I te pātaitanga mō ngā mahere a te kamupene ki te hoko atu i ētahi atu kaituku, i mea a Porter: "Kei te kōrero mātou i tēnei wā ki ngā kaihokohoko maha hei matapaki i ā rātou mahere whakakapi. Kei te whakatata atu mātou ki tēnei kaupapa me te hinengaro tuwhera, ehara i te mea kua whakatau ki te hoko i te maha o ngā toa e whai ake nei." Ko te mea nui, "Kei te rapu kaha mātou i ngā whai wāhitanga mākete, ko tētahi wāhanga o tēnei ko te whakarite kia whiwhi ratonga kore e mutu ngā kaieke me ngā hapori pahikara e mahi ana mātou."
Nō reira, te āhua nei kei te whakawhanake hohonu ake a Specialized i te pakihi hoko kaihokohoko inā hiahiatia, hei tiaki, hei whakawhānui rānei i tōna tūranga i roto i ngā mākete matua.
I muri mai, ka whakapā atu ahau ki a John “JT” Thompson, te kaiwhakahaere matua o Giant USA. I te pātaitanga mō te mana o te toa, i tino pakari ia.
"Kāore mātou i roto i te kēmu hokomaha, āe!" tana kī mai ki ahau i roto i tētahi whakawhitiwhiti īmēra. "Kei a mātou ngā toa katoa o te kamupene i te United States, nō reira e mōhio ana mātou ki tēnei wero. Nā roto i taua wheako, i ako mātou i ia rā, i ia rā) ehara te whakahaere toa i tā mātou tohungatanga."
"Kua whakatauhia e mātou ko tā mātou huarahi pai ki te toro atu ki ngā kaihoko ko ngā kaihokohoko matatau me te hihiko," te kōrero tonu a Thompson. "Hei rautaki pakihi, i whakarērea e mātou te mana o ngā toa i te wā e whakatakoto ana i te whakatinanatanga o te tautoko hokohoko. Kāore mātou e whakapono ko ngā toa a ngā kamupene te huarahi pai ki te urutau ki te taiao hokohoko ā-rohe i te United States. Ko te aroha me te mōhiotanga ā-rohe ngā whāinga matua o te angitu o te toa. Waihangahia he wheako pai me te hanga hononga kiritaki mō te wā roa."
Hei whakamutunga, i mea a Thompson: "Kāore mātou e whakataetae ki ā mātou kaihokohoko i tētahi ara. He motuhake katoa rātou. He whanonga tūturu tēnei o tētahi waitohu e whakahaerehia ana e ngā tāngata nō te taiao hokohoko. Ko ngā kaihokohoko te hunga tino nui i roto i tēnei umanga. Mō te hunga e kaha ana te mahi, ki te taea e tātou te whakaiti i te wero o ō rātou oranga, me te whakanui ake i te whai hua, he tino pai tēnā ki tā mātou whakaaro."
Hei whakamutunga, i whakaarahia e au te take o te mana hokohoko ki a Nick Hage, Kaiwhakahaere Matua o Cannondale Amerika ki te Raki me Hapani.
E toru ngā toa a Cannondale i raro i te mana o tētahi kamupene; e rua i Boston, kotahi i Long Island. "He torutoru noa ngā tau i a mātou e pupuri ana i aua toa, ā, e rima, e ono rānei ngā tau i kati ai mātou i aua toa," te kī a Hage.
Kua whiwhi a Cannondale i te wāhanga mākete i ngā tau e toru kua pahure ake nei i te mea kua piki haere te maha o ngā kaituku e whakarērea ana te rautaki waitohu kotahi.
"Kāore ā mātou mahere ki te uru atu ki te umanga hokohoko (anō)," tana kōrero mai ki ahau i roto i tētahi uiuinga ataata. "Kei te whakapau kaha tonu mātou ki te mahi tahi me ngā kaihokohoko kounga teitei e tautoko ana i ngā kohinga maha-waitohu, e whakarato ana i te ratonga kiritaki kounga, me te āwhina ki te hanga pahikara i roto i te hapori. Koinei tonu tā mātou rautaki mō te wā roa."
"Kua maha ngā kōrero a ngā kaihokohoko ki a mātou kāore rātou e hiahia ki te whakataetae ki ngā kaiwhakarato, kāore hoki rātou e hiahia kia nui rawa te whakahaere a ngā kaiwhakarato i ā rātou pakihi," te kī a Hager. "I te mea he maha haere ngā kaiwhakarato e whakarērea ana te rautaki waitohu kotahi, kua piki ake te wāhi mākete o Cannondale i ngā tau e toru kua pahure ake nei, ā, i te tau kua pahure ake nei, kāore i taea e ngā kaihokohoko te whakatakoto i ā rātou hua katoa ki roto i te kete kotahi a te kaiwhakarato. Ka kite mātou i tēnei. "He whai wāhitanga nui tēnei ki te haere tonu ki te takaro i tētahi tūranga matua me ngā kaiwhakarato motuhake. E kore a IBD e ngaro, ka kaha ake ngā kaihokohoko pai."
Mai i te hinganga o te pikinga o te hokohoko pahikara i te tau 1977, kua nui ake te pōrearea o te mekameka tuku taonga i tō tātou kitenga i mua. Kei te whakamahi ngā waitohu pahikara matua e whā i ngā rautaki motuhake e whā mō te heke mai o te hokohoko pahikara.
Hei whakamutunga, ehara i te mea pai, ehara hoki i te mea kino te neke ki ngā toa a ngā kaihoko. Koinei te āhua, mā te mākete e whakatau mēnā ka angitu.
Engari koinei te mea nui. I te mea kua roa ake ngā ota hua ki te tau 2022, kāore e taea e ngā kaihokohoko te whakamahi i te pukapuka haki ki te pōti i roto i ngā toa o te kamupene, ahakoa e hiahia ana rātou. I taua wā anō, ka taea tonu e ngā kaiwhakarato kei te ara hoko hokohoko te kore e whiua, engari ko te hunga e whakamahi ana i te rautaki ka uaua ki te whiwhi i te wāhi mākete, nā te mea kua oati ngā moni hoko tuwhera a ngā kaihokohoko ki te mahi tahi me ā rātou kaiwhakarato o nāianei. Arā, ka haere tonu te ia o ngā toa kei a ngā kaiwhakarato, ā, kāore he ātete mai i ngā kaituku (mēnā he mea kei roto) e kitea i roto i ngā tau torutoru e whai ake nei.